A Journey of Flavour,
From the Levant to India
How the Levant
Comes to the Table
Shaping a
Thoughtful Food Future
Food, for us,
has never been
just about eating.
It is how families gather, how cultures endure, and how care is passed from one generation to the next.
We are a collective brought together by food, working to create experiences rooted in
care, culture, and memory so that meals slow down, conversations linger, and
traditions continue at the table.
We are a collective brought together by food, working to create experiences rooted in
care, culture, and memory so that meals slow down, conversations linger, and
traditions continue at the table.
Shop Natuf
We are a collective brought together by food, working to create experiences rooted in care, culture, and memory so that meals slow down, conversations linger, and traditions continue at the table.
Where NATUF Lives
Spaces Shaped by Hospitality
How NATUF Cooks
NATUF kitchens reflect patience and precision, ensuring a consistent experience.
How NATUF Cooks
NATUF kitchens reflect patience and precision, ensuring a consistent experience.
We begin with ingredients that are familiar, seasonal, and responsibly sourced letting freshness, not excess, define flavour.
We begin with ingredients that are familiar, seasonal, and responsibly sourced letting freshness, not excess, define flavour.
We begin with ingredients that are familiar, seasonal, and responsibly sourced letting freshness, not excess, define flavour.
We begin with ingredients that are familiar, seasonal, and responsibly sourced letting freshness, not excess, define flavour.
Food Travels Far.
Care Is What Keeps It Intact.
Frequently Asked Questions
What franchise models does NATUF offer?
NATUF currently offers four FOCO (Franchise Owned, Company Operated) formats:
- Kiosk Model (100–200 sq.ft.)
- Express Model (200–500 sq.ft.)
- Flagship Model (500–800 sq.ft.)
- Signature Restaurant Model (800–1500 sq.ft.)
Cloud Kitchen and Dry Kiosk formats may be introduced in future based on brand visibility and market demand.
What is the investment required to start a NATUF franchise?
The total investment range across models is approximately ₹35 Lakhs to ₹1.25 Crore, depending on format, city, and location.
Targeted Locations are :
- Mall or high-street rentals
- Interior specifications
- Local compliance costs
- City category (Tier 1 / Tier 2
A detailed commercial break-up is shared during the franchise presentation meeting.
What is the FOCO model? Do you offer FOFO?
NATUF primarily operates under the FOCO (Franchise Owned, Company Operated) model.
Under FOCO:
- The investor owns the outlet.
- NATUF manages daily operations, staff, training, and supply chain.
- Structured returns are shared as per agreement.
Currently, FOCO is the preferred expansion model. FOFO may be evaluated selectively based on investor profile and market strength.
Which cities are you targeting – Tier 1 or Tier 2?
We are expanding across:
- Tier 1 cities – Hyderabad, Bangalore, Mumbai, Delhi NCR
- Premium Tier 2 cities – Pune, Ahmedabad, Chandigarh, Coimbatore and similar high-growth markets
Priority is given to:
- High-footfall malls
- Premium high streets
- Strong residential catchments
Who is the target audience for NATUF?
NATUF caters to:
- Urban health-conscious consumers
- Premium mall visitors
- Working professionals
- Families seeking global cuisine
- Customers looking for gourmet yet balanced food options
We position NATUF as a standardized Levantine gourmet brand with modern presentation and strong supply-chain control.
What support does NATUF provide to franchise partners?
NATUF provides complete end-to-end support including:
- Location recce and approval
- Outlet design and interior execution
- Staff hiring and training
- Centralized supply chain
- Menu engineering
- Branding and marketing support
- Operational management (FOCO model)
- Inventory and audit management
Our objective is to make the business professionally managed and system-driven.
How long does it take to launch the outlet?
After:
- 30% token payment
- Location finalization
- Completion of full investment
There is a structured setup period of approximately 60 days, during which:
- Civil and interior work is completed
- Equipment is installed
- Staff is hired and trained
- Trial runs are conducted
Post this, the outlet goes live.
What kind of returns can I expect?
Returns depend on format, location, and city performance.
Under the FOCO model:
- Structured monthly returns are defined in the agreement
- Commercial structure is transparently discussed during the franchise meeting
- Exit clauses and refund structures are clearly documented
What makes NATUF different from other food franchises?
- First structured Levantine cuisine brand scaling in India
- Standardized supply chain model
- FOCO structure reduces operational burden on investor
- Backed by EBG ecosystem
- Focus on revenue, unit economics, and user experience
- Clear risk-defined commercial framework
Stories We Carry Forward
Let’s Create
Impact, Together.
We want to collaborate with those who share our vision for a healthier food future.
Get In Touch
